I’m going to jump right in on the subject of today’s post. Now, this isn’t about downsizing or a minimalist attitude… It’s about over-marketing… I think.
Long-time readers know I look forward to the release of the new Vera Bradley patterns. Seasoned Vera fans will remember when that only happened a couple of times a year, with maybe only a couple of new prints, depending on how many older prints were being retired. However, these days, Vera rolls out four new “signature” prints every season, not counting any limited edition collections they might toss in there too.
I think Vera has gotten carried away with herself. All of the patterns are starting to remind me of former patterns, and honestly, I think they missed the boat with their colors for “summer”. Where’s the tangerine? PANK? Nautical feel?
Lime’s Up. Now… if you know me “in real life” you probably know I adore lime, both as a flavor and as a color. So it breaks my heart to give this color/pattern a big ol’ raspberry.
I will be watching for anything done in the secondary pattern… I like that much, MUCH better than the attempted wood block stamped flower stuff all over the primary pattern. Ironic, since I enjoy stamping as a craft, but evidently, not as a technique on a potential handbag.
Priscilla Pink. Nearly PANK, so you’d think I’d love it, right? Wrong. Nope… Something about this combo just leaves me flat.
Now, to be fair, my inner preppy likes the hue pairings just fine, so maybe the splash of greens and whites in there will grow on me. But just as with the pattern above, it’s hardly fresh. Vera has done so much with pink and green and blue/green/yellow so if they’re going to stick with those tried and true combos, they really have to get creative and make sure they’re fresh.
Summer Cottage is actually my favorite of the new offerings. The contrast fabric does have that navy ‘n white nautical thing, right? But as with the other fabrics this season, it reminds me of another Vera pattern, one of my all-time favorites, Hope Garden (scroll on down to Spring ’09). I do love the very clearly identifiable daisies!
And yet… it’s too floral for me. Fickle creature, am I? Maybe. But I know that while I like the print, I wouldn’t want it as my handbag. A glasses case or something maybe, but not as the “show the world” fabric on my shoulder.
Doodle Daisy is more of the same. More blues and greens, but somehow, it IS that fresher approach that makes me not grumpy about it. I’m pretty sure I won’t rush out and buy it either, but I give the Vera team props for this one.
Before you tsk, tsk me and call me two-faced, I *DO* realize that most of my warm-weather wardrobe is blue and/or green. I have already noted on this blog that I can’t seem to stop buying blue Lilly P dresses, even though I admire their splashes of color in many, many hues. However, I do hold international industries to a different standard… They need to think about more than what I have in my closet and what looks great with my eyes and my ever-blonder hair. (Hem. Don’t judge. I’ve embraced a line a friend shared and I’m not going grey; I’m returning to the blonde of my childhood.)
So, Vera fan or not, weigh in. What do you think of these patterns? I *DO* think there are some great baby bag options there for the 147 friends of mine with a wee one on the way.
And how do you feel about what’s feeling like too much, too often from Vera? It’s odd, because with Lilly P, I love that they roll out a new, few patterns every couple of days (or so it feels), and I pout when a new fabric I adore doesn’t come in an item I’d wear. But then, I change outfits at least daily (usually a few times per day… nightie to work, work to workout, workout to evening meeting…) and believe it or not folks, I’ve been carrying the same bag for several months now.
What say you?